Education

Attendees will benefit from an intensive week with top Harvard Business School professors and select industry luminaries focused on business strategy, marketing and management principles within a curriculum that’s built around detailed case study problems. It is a stimulating, demanding program that challenges minds, invigorates careers and will ready you for the next generation of challenges.

Bring it on and flex your business acumen!  Submit your application by answering this year's Scholarship Essay question: 

The rapid growth and widespread use of AI in almost every aspect of our lives is a double edged sword, many benefits but also a wide range of risks and concerns. Discuss a significant change that AI has brought to the world of content distribution (ex. long form vs. short form, studio vs. user generated content, consumption preferences, new delivery platforms, data collection). Suggest a way AI can help the Video Industry (inclusive of TV and streaming) stay competitive in this changing environment.  What are some concerns and risks that are raised by the use of AI in this manner including ethical implications and privacy concerns?

Your references should include both current CTAM research and external sources to support your arguments. Current CTAM research refers to the most recent YouGov research report which can be found on CTAM.ca. A strong essay will showcase creativity stemmed from factual data.