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BLOG: Andy Garrett's Harvard Experience 


What a fantastic opportunity and honour CTAM Canada granted me when selecting me to attend the CTAM Cable Executive Management Course! It was absolutely wonderful and something all CTAM members must do. Here is a brief summary of my experience at Harvard Business School (HBS).

Typical day

The typical morning and afternoon at HBS start out with a discussion in your small group to prepare for the case studies that will be discussed in classroom. In the classroom case studies are dissected by world class professors.  Conversations are lively, engaging and educational. The professors challenge our thinking and give classmates the opportunity to learn through either active or passive learning as much as each individual is comfortable with. All meals are with fellow classmates and give ample time to build relationships. After dinner we have free time to catch up on work, tour the campus, tour Boston or spend time with fellow classmates.

 

The Campus

HBS campus is absolutely beautiful and inspiring.  They take care of everything so students can focus on learning. Living spaces are designed to give you private space when you need it and common space to collaborate with your group to prepare for the larger classroom discussions.

 

The Case Studies

The Harvard Business School professors carefully selected case studies that are relevant to the issues we are facing in our industry and they skillfully guide you through discovering the case study in a way you would never have imagined. The case studies focus on everything from customer experience to finance to employee engagement.  Case studies are designed to provoke thought and engage you in conversation.  We covered 18 cases-all were great with relevant and transferable learnings.  Some of my favourite cases were:

Bose vs Beats

Rob Parson at Morgan Stanley

Schibsted

Tempur Sealy International

The Professors

One word describes this best - AMAZING!  Brilliant, engaging, energetic and inspiring. You truly can’t comprehend how great they are until you experience them.  They know how to lead you down the learning path. The respect and popularity Harvard professors get is unparalleled.  One day we had a surprise guest - Dave Chappelle.  Yes, the comedian Dave Chappelle.  He was there to sit in on the Dwayne “The Rock” Johnson case study for whom the Harvard professor previously did some work.  Another day we had the founder of Hillside Beach Club attend via teleconference as we cover the case study.  He was also available afterwards to answer questions. 

  

Classmates

I had over 70 classmates from our industry, covering all occupations. Sales professionals, account executives, finance professionals, product managers and operation executives, all bringing many years of experience. Being able to discuss topics affecting our industry with this diverse group of leaders was incredible. I built many relationships that will last the rest of my career.

As you can tell I had an incredible time, I want to thank CTAM Canada. Get involved with CTAM Canada, and apply for CTAM Cable Executive Management Course at HBS.  It’s a once in a lifetime opportunity!

PAST WINNERS INCLUDE:

  • 2017: Julie Kumaria, Vice President, Marketing & Content Distribution, Hollywood Suite 
  • 2016: Valerie Heroux, Senior Director, Programming Multiplatform Broadcast, Videotron
  • 2015: Jennifer Salmon, VP Contracts, Canadian Cable Systems Alliance
  • 2014: Andrew Eddy, VP, Content and Programming, Shaw Communications



CABLE EXECUTIVE MANAGEMENT PROGRAM AT HARVARD BUSINESS SCHOOL (or CTAM U) 

CTAM Canada’s mission includes educational opportunities for its members. 


© 2016 CTAM (Cable & Telecommunications Association for Marketing) Canada   
CTAM Canada is a volunteer-driven non-profit organization.

    
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