As a core benefit to its Members, CTAM Canada commissions, produces and presents original research on the state of video consumption in Canada. We recognize the importance of diversity in research and practice and continue to evolve CTAM Canada's research topics as well as increased frequency of reports to accurately reflect current trends of this every changing environment.
Below are examples of recent research available to Members.
Please log in (at the top right of the screen) to view complete versions of each presentation and a full index of what's available.
CTAM Canada conducts extensive national research every year. Interested in sponsoring CTAM Canada's research? Contact us at firstname.lastname@example.org
Mini-report: Traditional TV Subscription vs. Streaming Services
Are TV subscriptions too expensive? Nearly half of all Canadian adults seem to think so. This Video Consumption Mini-report looks at how Canadians us and perceive OTTs, TVEs and traditional TV.Click here to read more
2017 Video Consumption Research
Get the highlights from our 2017 Video Consumption Research Study and watch this space for a series of mini-reports that dive deeper into key Canadian television viewing trends.
2016 Video Consumption Research - Netflix / shomi / Crave TV(Released April 2017)
A mini report that shows the detailed viewing of three Canadian OTT providers.
2016 Video Consumption Research - OTT and TV Everywhere (Released March 2017)
With 60% of Canadians saying they regularly watch online programming each month, how and where do Canadians watch their content? CTAM Canada is pleased to present a mini-report that looks closer at the online video viewing habits of Canadians.
2016 Paid TV Among Millennials Research (Released Feb 2017)
Continuing on years of exclusive Canadian research, CTAM Canada presents another insightful study commissioned from Charlton Research. Presented at the 2016 Broadcaster Forum, this report tracks changing trends in video consumption throughout the Canadian television ecosystem, with a particular focus on Millennials across Canada.
2016 Video Consumption Research (Dec 2016)
Continuing on years of exclusive Canadian research, CTAM Canada presents another insightful study commissioned from Charlton Research. Presented at the 2016 Broadcaster Forum, this report tracks changing trends in video consumption throughout the Canadian television ecosystem.
Particular areas of focus include: channel selection in a pick and pay world, changing attitudes towards pay television and awareness of new video platforms by key demographics.