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Research

As a core benefit to its Members, CTAM Canada commissions, produces and presents original research on the state of video consumption in Canada.  Below are examples of recent research available to members. Please log in (at the top right of the screen) to view complete versions of each presentation and a full index of what's available.

2016 Video Consumption Research - Netflix / shomi / Crave TV(Released April 2017) - click on Members button at right

A mini report that shows the detailed viewing of three Canadian OTT providers.

2016 Video Consumption Research - OTT and TV Everywhere (Released March 2017) - click on Members button at right

With 60% of Canadians saying they regularly watch online programming each month, how and where do Canadians watch their content? CTAM Canada is pleased to present a mini-report that looks closer at the online video viewing habits of Canadians. 

2016 Paid TV Among Millennials Research (Released Feb 2017) - click on Members button at right

Continuing on years of exclusive Canadian research, CTAM Canada presents another insightful study commissioned from Charlton Research. Presented at the 2016 Broadcaster Forum, this report tracks changing trends in video consumption throughout the Canadian television ecosystem, with a particular focus on Millennials across Canada.

2016 Video Consumption Research (Dec 2016)

Continuing on years of exclusive Canadian research, CTAM Canada presents another insightful study commissioned from Charlton Research. Presented at the 2016 Broadcaster Forum, this report tracks changing trends in video consumption throughout the Canadian television ecosystem.

Particular areas of focus include:  channel selection in a pick and pay world, changing attitudes towards pay television and awareness of new video platforms by key demographics.

2015 Video Consumption Research (Nov 2015)

This comprehensive and insightful study conducted by Charlton Research, and commissioned by CTAM Canada, delves into Canadians’ consumption of video content whether through the traditional television system or over-the-top. Particular areas of focus include cord-cutting, the new Pick and Pay regime, and use of TV Everywhere products.

TV in Transition: Insights into the Future of TV (Oct 2015)

In this report, Media Technology Monitor uses Numeris viewership numbers and survey data to provide excellent insight into various market shifts in the Canadian television industry.  The presentation includes various looks at what is behind the changing numbers we see... Who is consuming online TV and why?  What is motivating people to forego television subscriptions?  How do language and age demographics factor in?

Please log in (at the top right of the screen) to view the full library of research content available to CTAM Canada members. If you have not visited this new site, you will need to set up a new password. Thank you.

Research Sponsor

CTAM Canada gratefully acknowledges the support of our 2016 Research Sponsor ComScore.


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CTAM Canada is a volunteer-driven non-profit organization.

    
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